cvs
retailer corporation
2019 — 2021
scope of work
email marketing
content creation
art direction
If you're aiming for Art Director roles, this version leans more conceptual and leadership-focused:
As part of the in-house creative team, partnered closely with marketing to concept and execute trend-forward, culturally relevant content for CVS Beauty’s social channels, spanning original content, influencer collaborations, and UGC strategy.
Art directed photoshoots and supported integrated campaign development in collaboration with senior creative leadership and external agency partners.
Owned concept and production for the weekly elevated beauty email as sole designer, generating approximately $400K in weekly sales.
Played a key role in evolving CVS Beauty’s brand guidelines, modernizing visual standards to strengthen consistency and impact across social platforms.