Clean hair + beauty brand
2024 — Present
dae
scope of work
art direction
content design
event design
styling
email marketing
paid media
copywriting
A multi-disciplinary creative position for a fast-growing beauty brand. The scope grew to include on-brand content development across social, paid media, and e-commerce, along with art direction of influencer events, product photoshoots, email design, and custom merchandise. Working closely with marketing and cross-functional teams, the role supported national product launches and brand storytelling through cohesive, performance-driven visuals across every consumer touchpoint.
Dream Veil Hair + Body Fragrance Mist — Signature Citrus Scent
Influencer Event Merch, Signage, Collateral, Photos + Social Grid
On Site Product Display Pages
DTC Email Campaign
Static Paid Media
On Site Product Display Pages, Social Content + Social Grid
DTC Email Campaign
Static Paid Media
Photography by Hannah Thornhill and Jenavieve Belair // Art Direction by Amy Nuytkens for Dae.
Social Content, Stories, Grid + Gifting
Photography by Jenavieve Belair // Art Direction by Amy Nuytkens for Dae.
Sunsetter Hairspray
Influencer Merch, Social Content + Grid
Social Content
Educational Magazine for Field Team + Influencer Gifting
DTC + PR Email Campaign
Influencer Event Merch, Signage, Collateral, Photos, Social Grid + Email
Non-Campaign Specific Content
Photography by Hannah Thornhill and Jenavieve Belair // Art Direction by Amy Nuytkens for Dae.