Clean hair + beauty brand
2024 — Present

dae

scope of work
art direction
content design
event design
styling
email marketing
paid media
copywriting

A multi-disciplinary creative position for a fast-growing beauty brand. The scope grew to include on-brand content development across social, paid media, and e-commerce, along with art direction of influencer events, product photoshoots, email design, and custom merchandise. Working closely with marketing and cross-functional teams, the role supported national product launches and brand storytelling through cohesive, performance-driven visuals across every consumer touchpoint.

Dream Veil Hair + Body Fragrance Mist — Signature Citrus Scent

Influencer Event Merch, Signage, Collateral, Photos + Social Grid

On Site Product Display Pages

DTC Email Campaign

Static Paid Media

On Site Product Display Pages, Social Content + Social Grid

DTC Email Campaign

Static Paid Media

Photography by Hannah Thornhill and Jenavieve Belair // Art Direction by Amy Nuytkens for Dae.

Social Content, Stories, Grid + Gifting

Photography by Jenavieve Belair // Art Direction by Amy Nuytkens for Dae.

Sunsetter Hairspray

Influencer Merch, Social Content + Grid

Social Content

Educational Magazine for Field Team + Influencer Gifting

DTC + PR Email Campaign

Influencer Event Merch, Signage, Collateral, Photos, Social Grid + Email

Non-Campaign Specific Content

Photography by Hannah Thornhill and Jenavieve Belair // Art Direction by Amy Nuytkens for Dae.

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moore house design